Dogwood Arts Holiday Window Showroom

Let’s create holiday magic! 

We know it has been a hard, strange year and that most of us are ready to put it behind us but before we close the books on 2020, we want to try to make the most out of this holiday season. Downtown Knoxville Alliance is working with Dogwood Arts to develop ways to enhance the downtown holiday experience, support downtown businesses with design ideas and economical decor research, and help elevate the impact of everyone’s efforts with custom build outs at focal points. 

If we all work together to add a little bit of red, white, and sparkle to our storefronts and public-facing spaces this year, downtown Knoxville will become an inviting holiday experience that draws residents, visitors, families, and friends out to shop, eat, and celebrate!

  • New lighting installation going in the “Peppermint Grove on Market Square”
  • Our Holiday Lookbook & Dogwood Arts Gallery Showroom
  • Select empty storefronts to be designed and built out by Dogwood Arts designers as focal points
  • All downtown businesses decorate their storefronts to make an impact

If you already have a plan to decorate your storefront, GREAT! If you don’t already have a plan, that is where we can help! This lookbook is filled with easily customizable, affordable displays just for you.

What’s the next step?

Review the 2020 Holiday Lookbook and visit the Dogwood Arts Holiday Showroom (123 W Jackson Ave. Knoxville, TN 37902) to see the elements in person. Grab your mask and drop by any time beginning November 2nd (M-F from 9-5) with no appointment required. If you would like one-on-one consultation for your specific space, gather a few basic measurements of your storefront, take 2-3 photos, and contact Kate at to schedule a time to meet. We are here to help you create a one-of-a-kind experience on a shoestring budget that can be easily installed by you or your staff. Items we have tested range from $1-$90, with most costing under $12; Full list provided at the end of this document.

Holiday Resources & Experiences

Click Here To View & Download the Downtown Knoxville Holiday Lookbook

Click Here For more information about Downtown Knoxville Holiday Initiatives

Window Decorating Shopping List From Lookbook

Our holiday initiatives are made possible thanks to partnerships with Downtown Knoxville Alliance, the City of Knoxville, and Old City Neighborhood Association.